Business English Academy

Who is Coach Alex?

A world-traveling, ex-salesman with a passion for languages and human connection. Coach Alex helps business professionals and companies sharpen their English skills and increase their prospects.

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For the past ten years, I’ve helped professionals across Vietnam, China, Russia, and Europe sharpen the English they need to thrive at work—whether that’s negotiating export contracts or presenting quarterly results. The method for business English coaching online isn’t built on theory—it’s built on real-world experience. I began my career on the sales floor, not in a lecture hall. Every lesson I design is rooted in the actual conversations that move business forward. From pitching products, closing deals, calming a supplier, to simply convincing a client to say “yes.”

As a non-native English speaker who’s walked the same uphill road, I understand the plateaus, the confidence dips, and frustrations you’re facing. That experience lets me pinpoint the exact pronunciation hurdles and grammar slip-ups that hold learners back, and replace them with clear, natural patterns—faster than any one-size-fits-all textbook ever could.

Today, I combine sales psychology, task-based learning, and AI-powered tools to create a focused system of online business English coaching. This approach helps you speak with confidence—sooner, not later.

The result? Learners often say they can pitch, negotiate, and network in English within weeks—not months. Why? Because the roadmap you follow is the same one I used to get results in my own career.